Source: thenewpaper, Decemeber 9, 2016 Janice Heng
HDB resale prices inch up, but transaction volume down!
Housing Board resale prices edged up 0.2 per cent last month, but transaction volume fell 5.3 per cent, according to SRX Property flash figures yesterday (Dec 8, 2016).
Experts said the slight price rise made no change to the picture of overall price stability in the HDB resale market, which has been largely flat for the past two years.
It could be partly due to buyers eager to seal a deal before the traditionally quiet December festive period, the property consultancy company R’ST research director Ong Kah Seng said.
In this situation, what the property agents should do or prepare ahead, below are some points we here at HOOPSTUDIO prepared for the smart local agents who would take steps ahead of others and make change to their online marketing strategy.
Generate Hot Leads online by setting up your own brand site
- A recent study from the National Association of Realtors revealed that 92% of buyers use the internet to house hunt. This strongly indicates a need for all real estate business to have an established online presence, here at HOOPSTUDIO, our industry proved system PropStar V2.0 will help you get your online presence set up super easily
Create a Client Testimonial Page
- Chris Chong, Top Agent, SG, 2015: “When it comes to landing more deals than my competition, one of the aces up my sleeve is effectively using testimonials to help earn the trust of my potential clients. Nothing is more positive than a third party account of your performance from someone who has done business with you previously. Sometimes this is all it takes to push someone over the edge to work with you and sign the contract.”
Want More Business? Spend More on Your Real Estate Website
- On the weekend, 59 percent of users browse for real estate with smartphones and tablets. However, many real estate agents do not optimize their websites for mobile viewing. As this guide details, spending a little bit more on your website can drastically improve what you get out of it.
Create a blog that answers client’s questions.
- One great advice would be to create quality content around the questions of your potential clients. Am I experienced with new home buyers? If so, what questions do they usually have that I can answer through content on my site or blog? The same goes with clients that buyer homes often or are looking for a bigger home for their growing family! There will always be a question and the sooner you answer those questions, the quicker the client will trust you which will lead to a sale down the line.
If they can’t come to the open house, bring the open house to them.
- Using a proprietary technology, you can host a virtual open house which used proprietary technology to offer 360 degree immersive panoramic photography. The result? A person attending the open house could feel like he/she was in the apartment doing an in-person walkthrough. To make it more attractive, you can also attached a contest to the virtual open house. Anyone who walked through five of the seven rooms was automatically entered into a raffle for the chance to win an iPad. The unit sold in a matter of days, check out VRLAB Singapore which serving local agents with high quanlity full 360 virtual tour shooting
Invest in professional photographs of your properties.
- Professional photographs can make or break a listing. The equipment used by a pro reveals the true feeling of a home- wide angle lenses showcase the size of a room, and the sensors inside of a professional’s camera capture more detail than even the best point-and-shoots or smartphones. A photographer knows how to frame an image, using lighting and angles to their advantage- we’ve all seen the listing photo with the cat’s tail in the corner of the image, or the agent’s reflection in the bathroom mirror. Although they seem minor, these things detract from a potential buyer’s ability to picture themselves living in a home.
Manage your online reputation.
- Every business encounters negative reviews online but it’s crucial to respond quickly but not to be reactive- give yourself time to breathe and think about the response. Realtors need to be sure to not lash out and go on the defensive, but to truly get to the root of the problem and understand why the client has had a bad experience. Respond to the review in a way to address not only the upset client, but also reassure other readers that the client’s experience isn’t routine. You want to take this chance to show that you care about your clients and that you care about their experiences.
Buy a specific domain name for your property.
- Regardless of whether you list it or put it up for sale by owner, set up a website for the property using the property address as the domain name like this: samplepropertynameabc.com. Take a look at our clients’ website and you see how to better market your property than the realtors do such as a map, a floor plan, photos of both inside and outside, photos of what you see when you look out the windows, in other words, capture the view, list all of the features of the property, etc.
Sell Your Houses on Facebook
- Hundreds of houses are bought and sold on Facebook each day. Facebook charges no commissions, no fees, and any Real Estate Broker can do it. While nobody is going to click a “Buy It Now” button for a $500,000 purchase, it is the connection that is made between buyer/seller and Real Estate Professional that Facebook will accommodate. The best part? It’s free!
Showcase your charitable side.
- We think the best way to be successful at real estate is to give the prospective clients something to remember you by. Real Estate professionals need to differentiate themselves and the way to do that is to put up these information on their own site
Hope these tips help you create your own online marketing strategy to attract more potential clients!
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