Everyone knows that today the first impression of your business is based on your presence online which is your website, so thinking about redesign your website is not an optional task in your list, it is a must item in the year 2017, here are the reasons:
Your site isn’t responsive (viewing device friendly)
Inbound marketers have been following the upward trend of mobile marketing for years, but it’s reached a point that all marketers can’t ignore it anymore. Optimizing for mobile and creating a mobile marketing strategy are two things that if you haven’t done already, you have to do in 2017. There is No excuses.
If your site isn’t responsive yet, the chances you’re losing leads and maybe even customers are high. Mobile users have made it clear they want to have a great UX on their devices – the same ones they have on desktops – so this should be a chief priority for your company if it hasn’t already been made one.
You are not getting any results from your website
If you already have a functional and even a perfect website, but you are not getting any business inquiries or phone calls from it, you will to check what is wrong, your website exists to build your business and customer base, if it is not working toward that goal, no matter how beautiful it is, you need to re-do it, check out your website’s conversion rates is the most important task, below are some questions you might want to ask yourself:
- Is my site too text-heavy?
- Is my call-to-action pages or landing pages converting my visitors into leads and transactions?
- is my website landing pages simply convey little value?
- does my website’s look and feel match my company’s images and speak directly to my target audience?
The purpose of your site has changed
If you’re like most companies, your marketing strategy is fairly fluid and reflects changes in results. While you clearly don’t need to do a full site redesign each time you adjust your marketing goals, it’s a good idea to check every so often to be sure your site is still aligned with your newest marketing plans, if you want your customers to feel a modern 2017 online image, you definitely can not keep your 2007 website 🙂
You need a better content strategy.
Having fantastic content on your site can improve everything from customer retention to SEO, with continuing changes to the algorithms of search engines, you’d be smart to implement a solid content plan. That said, quality content is useless if your visitors can’t readily find it.
So, if you’re planning to make some big changes to your content strategy, a web redesign is needed. That way, your great services, products, and other content are easily findable.
Your competitors changed their site.
If your competitors make changes that improve their rankings substantially and end up pushing you down in searches, and after spending some time on a competitor’s site and realize it could meet your goals far better than your own site does, it’s time to roll up your sleeves and get busy. Maintaining an edge in search shouldn’t be your only goal, but if you’re not near the top, you are losing business, you need to RE-design your website
Your tools are outdated and not working.
We have a client complaining about his old website by the previous web design company is not working and get him no online inquiries at all, we went into the system and found out that the contact form was configured wrongly and because the site hasn’t been updated for a long time, the connection to the mail server is failed for a long period… this dead tool has blocked one communication channel…
If you would like to revamp or do a redesign to your business website, you could visit our service page for more details