It took Amazon 4 years to develop this NEW shopping experience which there is no lines and no checkout! Behind this new shopping experience, it is the computer vision, sensor fusion, and machine deep learning which supporting the whole system.
How does it work? when the customer take or return a product to the shelves, the system is tracking all these actions and updating the virtual cart, and when the customer has done the shopping and leave the store, system will charge customer’s Amazon account and send the receipt accordingly.
The call to action for this new system is “No Lines, No Checkout – Just grab and go!”, so which means it is again shaking the traditional offline business, today, we have already seen that more and more machines are replacing the super market staff at the check out counters, almost all big super markets have the self-checkout scanner equipped which enable one cashier to monitor multiple self-checkout lanes, while with Amazon GO, there will be totally no human involved in the checkout processes…
We can see that Amazon GO is born not only to shake the industry but also to acquire more offline consumers into their eco-system, to use Amazon GO, you will need to have an Amazon account. Currently Amazon Go is only open to their employees and shall open to public in early 2017!