One of the common and necessary page of all business website is the “News Release” or “Press Releases” where companies regularly write and publish the latest news about their products and services, and to search engine, a regular content section updates will help your site’s ranking, so today let’s talk about 5 top tips that you could use to create a search friendly news release for your company’s websites.
Tip #1: Define a key phrase that you want to focus on in your news release
You need to define a key phrase in the news release, usually this key phrase should be the one the users are interested in and which leads the users from search engine your news release page, once you define this key phrase, you will need to use this phrase throughout your news release, e.g. in the title, sub title and body, when you use these focus phrase, you need to make sure you use them high up in the page. Although SEO efforts often veer into the highly technical, don’t forget that humans read what you write. Trying to craft a news release with a focus on keywords and densities alone does not add value or appeal for most readers.Keep the reader in mind when you create a news release. One has to think like a journalist when writing a news release
Tip #2: Include links in your news release
Usually we saw a lot news release where throughout the whole page, there is completely no links, besides site structure, contents, another important point for search engine is the linking, you can have a specific phrase and link it to another page in your site, and getting the internal linking will help boost your news release
Tip #3: Define a unique page for your news release
Once you have your content ready, you need to set up a page for your press release, I suggest you to create this news release page in a search friendly way, which means you need to give it a unique URL, page title and description, again this will help search search engine to index your news release page
Tip #4: Don’t forget about the social media channel
Once you publish the news release in your company’s website, don’t forget to use your social media channel, social media channel is now an important factor when search engine analyses your sites, again one important thing to note when publishing the news release in your social media channel is that please do not just copy and paste your content to your social channels, you need to create a conversation or a story to draw people’s attention to read your contents
Tip #5: Maintain your news release
A lot businesses and companies would consider the news release as an one time update to their customers about their company, product or services, but that’s not true, a lot users might not be the ones who read your news release real time that you published it, but your news release will usually stay on your site for quite a long time or permanently. Thus when the readers found your news release a few months after it was published, they might want to follow up what’s going on now, so this requires you to maintain your news release, when you publish a new updates or news release, don’t forget to go back and find the older one and update it with links to the latest one.
Hope this will help you better manage your company’s news release and get more traffic to your site. Please leave your comments below or give me a like if you think this helps